threadsis a platform presented as an alternative to Twitter, starting its story with records and quickly turning into a lonely place. threadsWhile gaining the title of being the fastest application to reach 100 million users in history, it is also on its way to becoming the fastest shrinking application in history.
by meta Instagram Launched as part of Threads, it has now lost the majority of its users. The company’s CEO, Mark Zuckerberg, confirmed this. Why has this platform, which has been implemented with the new application, started to lose users in such a short time? CEO Mark Zuckerberg also made statements on the subject.
Why Are Threads Getting Desolate?
According to Mark Zuckerberg’s statements threads After its launch, there was a significant decrease in the number of users. More than half of Threads’ users stopped using the text-based app within weeks of its release.
Although user retention is better than expected, Zuckerberg said “it’s not perfect” he stated. Considering user loss as normal, Zuckerberg thinks that with the addition of new features such as desktop access and search, user loss will stop and even recycling will occur.
“If more than 100 million people signed up, ideally it would be great if all or half of them stayed. We are not at that point yet.” Zuckerberg and his team are now focused on driving user engagement at Threads.
Meta’s chief product officer, Chris Cox, stated that they are looking for “persistence-enhancing strategies”, such as showing featured Threads on Instagram, to attract users. threads Over 150 million downloads (iOS and Google Play combined) in the first seven days of release. It achieved this feat 5.5 times faster than the latter, the ChatGPT application we all know.
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